VITALITEA

VitaliTEA is an ethically sourced and organic energy drink featuring kava extract. Our goal is to offer a flavorful alternative to traditional energy drinks, catering to health-conscious individuals seeking natural and sustainable options for boosting energy and promoting relaxation. This product is particularly appealing to those interested in harnessing the benefits of kava root for enhanced well-being and vitality.

LABEL

Drawing on my expertise in both illustration and typography, I crafted the labels with hand-written lettering and original illustrations. This design choice was intentional, aiming to echo the natural and artisanal qualities of kava root.

BERRY BLITZ

LEMON EXPRESS

CHERRY BOMB

FLAVORS

Each flavor of the drink is identified by a specific accent color, carefully chosen to reflect its corresponding fruit flavor. This not only adds visual interest but also makes it easier for customers to identify their preferred choice at a glance.

The utilization of primary colors, commonly linked with youthful vibrancy, underscores the energy-boosting aspect of the drink.

IMMERSIVE DESIGN

To enhance this project, I delved into the realm of 3D design to provide an immersive experience with VitaliTEA. Through augmented reality, viewers can interact with avatars representing the dual nature of the drink. A breakdancing avatar near the base of the can symbolize its energizing properties, while another avatar seated at the top embodies the calming effects of kava root.