MoMA x Spot It

As a passion project, I wanted to create a conceptual collaboration between the Museum of Modern Art (MoMA) and Spot It.

SYMBOLS IDEATION

  • Looking for symbols in art? Finding parts to represent the whole

  • What is in the MoMA galleries? Past, present, permanent, future

  • What else is the MoMA known for? Iconic gift shop

SPOT IT

With 55 cards in total, each Spot It card features 8 unique images. There's always one matching symbol between any two cards, encouraging players to develop focus, enhance visual perception skills, and refine fine motor skills.

The Persistence of Memory

Salvador Dalí

SYMBOLS

Every symbol featured in the card deck is inspired by the MoMA, ranging from Andy Warhol's iconic soup can to Eames' timeless chair. Each illustration I created serves to hone users' skills in spotting these iconic works of art.

Campbell’s Soup Can

Andy Warhol

The Starry Night

Vincent Van Gogh

Keith Haring

The Poverty Line

Chow and Lin

Dance I

Henri Matisse

Roulette: Number Five

Mokuma Kikuhata

The Figural Cabinet

Oskar Schlemmer

Water Lilies

Claude Monet

FRONT OF CARD

PACKAGING

Software: Procreate, Illustrator, Photoshop

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