KULTURNATTEN

Culture Night (Kulturnatten) is one of Copenhagen’s largest and most well-attended cultural events. Originally initiated by the city's museums, the event aims to present a diverse range of cultural experiences, welcoming individuals of all backgrounds.

  • people

  • art

  • community

  • moon

  • boats

  • little mermaid

  • music notes

  • graffiti

  • stars

  • windows

  • doorways

  • sound waves

  • heart

  • media

  • light beam

  • moths

  • city

  • skyline

BRIEF

Create a new visual identity for Kulturnatten (Culture Night) for their 2024 event. This includes a new logotype as well as visual language that correlates with the concept.

  • youth

  • wisdom

  • light bulb

  • outer space

  • limitless

  • scale

  • colorful

  • exploration

  • magnetism

CONCEPT

Kulturnatten is a festival highlighting the creative and cultural diversity of Copenhagen. “Moths to a Flame” is intended to reflect the magnetism that is the event, attracting people, like moths to a light, to celebrate the cultural excitement of Copenhagen under the nights’ sky.

IDEATION

LOGO

The light bulb serves a double function, illuminating the electric streets of Copenhagen and fueling the creativity of new ideas emerging for the special event.

KULTURNATTEN POSTER

In my design approach, I employ bold, graphic, and vibrant colors to create visual impact and effectively grab the attention of passersby amidst the urban environment's noise. The moths featured throughout the design system are original hand illustrations as to create an element of visual contrast through digital collage.

KULTURNATTEN BADGES

ADULT BADGES

CHILDREN’S BADGES

BANNERS

STREET BANNERS

ADMITTANCE BANNER

E-TICKET

During Kulturnatten, attendees would present this mobile ticket on the day of the event. The animation feature prevents individuals from screenshotting and sharing tickets, guaranteeing that all attendees have purchased a pass for admission.

SOCIAL POST

This animation would exist on the festival’s Instagram page as a call to action, bringing attention and sparking excitement for the festivities.

STAMPS

I created these stamps as an additional element to provide to the client. They incorporate design elements consistent with the visual system, enhancing the cohesive branding and adding a unique touch to their promotional materials.

UI/UX

The homepage uses elements seen throughout the design system of the festival to keep a uniform and distinct visual identity. The hierarchy of information is crucial as the homepage should contain important information and clear navigation for the user.

KULTURNATTEN HOMEPAGE

Software: Procreate, Adobe Illustrator, Photoshop, Figma, After Effects, InDesign

Previous

Cisco Swank
Next

Jazz Hands