Copenhagen Fashion Week

Role: Digital & Creative Assistant

“Copenhagen Fashion Week (CPHFW) is the biggest fashion week in Northern Europe, held biannually in January/February and August.” - CPHFW Website

“Regarded as the fifth global fashion week, Copenhagen Fashion Week welcomes leading international press, buyers and industry leaders across their global network to four days of shows, presentations, installations and events alongside the trade show CIFF.
Copenhagen Fashion Week strive towards making positive change to inspire and encourage the industry to accelerate their sustainability efforts. In January 2020, Copenhagen Fashion Week unveiled a three-year Sustainability Action Plan, presenting an innovative system of requirements for brands to be part of the official schedule that was implemented at the AW23 edition of CPHFW. The Action Plan is revised and released every three years, positioning CPHFW as the leading fashion week within the sustainability field.” Copenhagen Fashion Week website
Digital & Creative Assistant:
• Designed and produced creative assets across digital and print platforms, including social media campaigns, digital banners, presentations, and outdoor advertising
• Supported the team with the turnover of almost 4,000 photo and video assets to external partners, press, and participating brands, while also creating video runway reels to be shared on social accounts
• Coordinated influencers, talent, and volunteers before and during Fashion Week
• Curated and edited photo and video content to maintain brand consistency before, during, and after Fashion Week
• Supported the launch and management of the new website
• Developed and organized an archival and digital asset management system
- Adobe Indesign
- Adobe Premiere
- Adobe Illustrator
- Instagram
- TikTok
- Vocast
- Launchmetrics
- Podbeam
- Website backend

In my role as Digital & Creative Assistant for Copenhagen Fashion Week, I was responsible for creating dynamic video reels throughout the entire fashion week cycle, including pre-event build-up, live coverage, and post-event highlights. My content was featured on Copenhagen Fashion Week’s official social media platforms, helping to elevate the brand’s digital presence and offer viewers an inside look at key moments.

INSTAGRAM REELS

COUNTDOWN REELS

I produced a five-part video series for the official Copenhagen Fashion Week Instagram to build momentum ahead of the Spring/Summer 2026 shows. Using archival footage from past seasons, I edited and cut dynamic visuals for each day of the upcoming schedule. I selected and edited the music to complement the pacing and aesthetic of each video. Four videos spotlight the designers showing on each specific day, while the “1 Day to Go” teaser brings all participating brands together in one final edit.

During Fashion Week, I was one of two team members supporting the turnover of nearly 4,000 photo and video assets to external partners, the press community, and the brand lineup. I also created the video runway reels shared on the @cphfw social accounts.

FASHION WEEK BRAND REELS

Anne Sofie Madsen

Henrik Vibskov

Taus

The Garment

CREATIVES

In my role, I oversaw, designed, and produced a range of creative assets for Copenhagen Fashion Week. Projects included invitations, internal and partner presentations, Vogue advertisements, the official show schedule, website content and updates, and various digital and print materials.

INVITATIONS

I supported in the making of an ad to be displayed in the Copenhagen Metro to promote SS26 of Copenhagen Fashion Week. This ad was a short form video that was then further promoted by Copenhagen FROW, a prominent street fashion Instagram page, and Metroen, Copenhagen’s metro.

METRO AD

Metroen_kbh x Copenhagenfrow

Bus Foil
Talk Program
TikTok Ambassadors in front of the Press Wall
SIXT x CPHFW car foil
Official Venue Signage

TikTok Ambassadors

As a member of the creative team of Fashion Week, I supported the initiative of scouting, meeting, and organizing CPHFW’s SS26 TikTok Ambassadors before and during Fashion Week.

“Copenhagen Fashion Week uses official TikTok Ambassadors for each season to capture behind-the-scenes action, street style, and show highlights, with recent ambassadors for SS26 including Moyo J. Ajibade, Jessi Regina, Imane Asry, and Hana Mai, who guest-host the @cphfw TikTok account, bringing diverse perspectives from global creators to the platform.